Arada launches new buildings, inks key museum partnership as momentum grows at Sharjah’s new creative neighbourhood

Arada launches new buildings, inks key museum partnership as momentum grows at Sharjah’s new creative neighbourhood

News: 7 July 2021

Agreement signed with Eight Inc. to help bring Naseej anchor museum at Aljada megaproject to life
• Two new apartment buildings go on sale as sales for homes within creative community ramp up
• Naseej District now 50% sold following the launch of 9 previous buildings

Arada has launched two new apartment buildings and signed an important partnership agreement at Naseej District, the new creative neighbourhood based at its Sharjah megaproject Aljada. Sales have steadily gathered pace at Naseej District since its launch in December last year, which is now 50% sold out following the launch of nine previous apartment buildings in the neighbourhood.

Arada has also signed a partnership agreement with Eight Inc., a San Francisco-based strategic design advisory firm, to help bring the district’s focal point, the Naseej anchor museum, to life. The museum aims to be the UAE’s only design institution that curates and combines the design world’s most interesting and exciting people, brands, programmes and opportunities for the creatively curious.

HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, said: “With the Naseej anchor museum, we are not just building a traditional exhibition space, we are building a platform that will help people to shape their future. Our goal is to take a contemporary approach to curation to share the captivating stories and creations of designers to audiences not only within our district but in the wider region as well.

“Elsewhere in this exciting community, the enthusiastic response from buyers underscores the trust that is being placed in Arada as the Aljada master plan continues to be developed. The presence of the museum and the other assets within the Naseej District will add significant value to the properties already purchased there, which is line with our aim to continuously enhance the investments that our buyers have made.”

Ideally located opposite popular family entertainment hub Madar in the Aljada master plan, Naseej District, is designed to weave together diverse skills, talents and backgrounds to turn the neighbourhood into a coherent social space for the creative community in Sharjah.

As well as the museum, the area will also contain a maker’s district, which will feature a group of small workshops at street level that will play host to artists, artisans and craftspeople. Occupancy of these spaces will be encouraged by a generous incentive scheme, ensuring that the district remains busy and fosters a spirit of community and collaboration between creatives based there.

Also located within Naseej District by Aljada’s boulevard is the Vida Aljada complex, part of Arada’s partnership with Emaar Hospitality Group, which includes a Vida Aljada hotel and serviced apartments and two Vida branded residences.

Naseej District also contains 17 residential blocks, containing nearly 2,000 premium apartments, including Vida Aljada Residences, Sharjah’s first ever branded residences. To date, nine buildings have been released for sale, with especially strong sales demand witnessed from young people, with more than half of all homebuyers under the age of 40, and from foreign investors.

The two new buildings being launched, the second Sokoon apartment block and the seventh Tiraz apartment block, together contain 168 homes. The remaining residential buildings in Naseej District will be released for sale before the end of the year, with the first homes due to be handed over to buyers in the first quarter of 2023.

Both apartment blocks face directly onto the ‘green spine’; a park with lush foliage and dense tree coverage, with workshops belonging to the maker’s district on both sides. The green spine will provide residents of the two buildings with direct access to the Naseej anchor museum. Smart home features come as standard at all Tiraz and Sokoon apartments, and residents can also enjoy exclusive access to a health club, two swimming pools, children’s play areas and a family barbecue spaces.

Spread over a 24 million square foot area, Aljada is Sharjah’s largest ever project and a transformational destination for the Emirate. Aljada contains numerous residential districts, as well as extensive retail, hospitality, entertainment, sporting, educational, healthcare components and a business park, all set within a green urban master plan.

Madar at Aljada, a new family entertainment destination designed by Zaha Hadid Architects, was the first part of the megaproject to be completed in February last year and has already become a popular lifestyle destination for families and youth alike. The first homes in Aljada were delivered in January, with 500 apartments already completed this year alone.