Our brands

Delightful experiences

Delightful experiences

Shajar is a nursery and visitor attraction that contains 130,000 trees that are being carefully nurtured prior to being planted in Arada’s communities.  Spread over a 1.6 million square foot area, Shajar, which means ‘trees’ in Arabic, is one of the largest nurseries in the UAE.

A family-friendly and educational attraction that is designed to promote the welfare of trees and boost environmental awareness, Shajar also incorporates a welcome centre, tour experience and upmarket café, all surrounded by a huge variety of trees and shrubs.


Yalla is an e-scooter and e-bike sharing app service available all over Aljada community. These dock-less electric bikes and scooters make it easier for people to get from one place to another.

Simply open Yalla app to find an electric bikes and scooters near you to reserve it for later use or scan it to enjoy the ride right away.

Delightful experiences
Delightful experiences


Artal is a fashion platform for traditional female clothing and accessories from the UAE and Arab designers and entrepreneurs. Located in East Boulevard at Aljada and online, Artal is home to the latest traditional female fashion from select designers.

Launched in 2020, Zad is a flexible platform that brings together food with entertainment designed to activate public spaces and attract significant footfall.

Zad at Aljada features 24 food outlets, split between a walk-through food district and a drive-thru. The site also includes a free-to-enter drive-in cinema and has direct access to a softscape children’s adventure playground, a waterplay area and a skatepark.

Opened in November 2022, the second Zad at Masaar contains eight food outlets, split between a drive-thru site and a picnic site. The Zad at Masaar location also contains a children’s adventure playground, skate park, outdoor cinema and amphitheater.

Arada has signed its first ever master franchise agreement, bringing one of the world’s most famous fresh juice and smoothie brands, Boost Juice, to the UAE.

Founded in 2000 by Australian entrepreneur Janine Allis, the popular brand has rapidly become Australia’s favourite smoothies and juice bar, and now has over 650 stores in 14 different countries.

Two Boost outlets are already open in Arada’s communities, and we are currently working to identify further locations in Sharjah, Dubai, Abu Dhabi and Al Ain in the near term, with a view to introducing a minimum of 25 outlets in the UAE over a 10-year period.


Launched in 2021, Manbat is a social initiative in partnership with the Ministry of Climate Change and Environment (MOCCAE) that aims to empower Emirati farmers, linking them with local consumers in a bid to support the UAE’s long-term national food security goals.

Manbat farmers’ markets have taken place in 16 different locations across the UAE during the growing season, and the first Manbat store opened in Aljada in 2023.

Manbat is positioning itself to become the UAE’s leading fresh produce aggregator for consumers, corporates and government entities that are committed to increasing local consumption.


Wellfit is designed to motivate everyone to lead happier, healthier lives through a connected and tailored fitness experience.

Wellfit’s first three flagship venues in Jumeirah Village Circle (Dubai), Meydan (Dubai) and Madar at Aljada (Sharjah) are the three largest gym locations of their type in the UAE.

Wellfit has an aggressive expansion plan with more new locations soon to open in Dubai, Sharjah and Abu Dhabi.