We aim to create communities that inspire, enrich and engage their residents. We aim to provide quality homes at a price point that is accessible for all. And we aim to be a leader in the field of sustainable development.

From a geographical perspective, we aim to expand into nearby markets such as Dubai and Saudi Arabia in the medium term, followed by markets around the globe in the long term.

From a financial perspective, we aim to provide our shareholders with excellent returns from their investment, fueled by a mixture of sales and recurring revenues.

And from a business perspective our goal is to be recognised as one of the Middle East’s most progressive and innovative developers, building smart developments with sustainable solutions, and in the process adding value to partners, buyers, communities and countries alike.