Founded in 2017 and headquartered in Dubai, Arada has already launched three popular and progressive master-planned communities in the United Arab Emirates.
We are focused on delivering beautiful homes, surrounded by world-class facilities, for a highly competitive price. We are dedicated to putting the needs of our customers first. Prioritising them allows us to always do more and do better – for buyers, partners, stakeholders, and the communities we serve.
You can download our corporate profile here.
Arada was founded in early 2017 with intention of creating immaculately designed and fully integrated communities. The company’s initial focus has been the Emirate of Sharjah, where we launched our first project, Nasma Residences, in March. Nasma Residences went on to become Sharjah’s fastest-selling community when its first phase sold out in less than a month. In September of the same year, Arada launched Aljada, Sharjah’s largest ever project and a transformational community for the Emirate.
Number of homes in Arada’s first project, Nasma Residences
The size of Aljada, Sharjah’s largest ever project
Total population of Aljada, when complete
Arada’s first full year of operations saw construction work begin at Aljada. The developer also teamed up with Zaha Hadid Architects to design Madar at Aljada, a new family entertainment space, as well as Emaar Hospitality, to build three hotels at Aljada. Strong sales also saw Arada announce the launch of East Village, the second residential phase of Aljada, as well as its plans to make the project one of the smartest cities in the region.
Number of homes in East Village
Size of Madar at Aljada
Arada’s first financing deal was secured in January 2018
2019 saw the completion of Arada’s first ever homes, as the handover of the first phase at Nasma Residences began in May. At Aljada, the company made significant progress on Madar at Aljada and the first residential phase of the project, as well as launching sales for Nest, a premium new student housing community. Arada also partnered with SABIS to launch the first school at Aljada, and also secured a second tranche of AED1 billion in financing from Mashreq Bank.
Size of Nasma Residences
Value of contract to build EastVillage at Aljada
Increase in Arada’s sales in 2019, year on year
In early 2020, Arada was honoured to welcome HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to open Madar at Aljada, the first part of the megaproject to be completed and handed over. Following the lockdown period, Arada focused heavily on construction at both of its projects, and succeeded in handing over the first phase of Nasma Residences by the end of the year. At Aljada, Arada launched the Naseej District and the Vida Residences Aljada, both components of a new creative neighbourhood for Sharjah, by the end of the year.
Increase in Arada’s sales in 2020, year on year
Value of Arada’s sales in 2020
Number of visitors to Madar at Aljada a month 2021
Arada started the year with the news that the first homes in Aljada had been completed, as part of a programme that will see hundreds of units handed over during 2021. At the end of January, Arada also launched its third community, Masaar. An upscale forested community located in Suyoh, the first homes in Masaar are scheduled to be completed in 2022. During the year, Arada also opened Nasma Central, a new lifestyle hub for the Nasma Residences community.
Value of Arada’s total property portfolio
Number of homes in Masaar
Number of trees at Masaar
“Our goal to become one of the region’s most dynamic master developers will be achieved by adopting a customer-first approach that adds value at every opportunity, a refusal to compromise on quality and delivering on our promises”
HH Sheikh Sultan bin Ahmed Al Qasimi
Chairman of Arada
“We are determined to elevate perceptions of what the real estate industry is capable of by creating world-class communities that put their residents’ health, quality of life and happiness first”
HRH Prince Khaled bin Alwaleed bin Talal,
Vice Chairman of Arada
“We are working constantly to exceed the expectations of everyone associated with Arada, from the people who live in and visit our communities to our own employees. By becoming a truly people-centric company, and by continuously adding value at every opportunity, we will be able to fulfil our promise to deliver exceptional experiences for everyone.”
Ahmed Alkhoshaibi
Group Chief Executive Officer
Shimmy Mathew
Group Chief Financial Officer
Ahmad Oneisse
President - Sales & Sales Operations
Elie Mrad
Chief Architectural Officer
Edward Attwood
Chief Communications Officer
Shrikant Kabboor
Chief Technology Officer
Sameer Kulkarni
Chief Community Officer
Melissa Bayik
Senior Creative Director
Rosa Piro
Senior Business Development Director
Saneen Sainudeen
Senior Director Contracts & Commercial
Maher Metraji
Senior Development Director
Mohamad Moussalli
Senior Development Director
Mohit Menon
Senior Director HR
Ray Tinston
Director, Events
Hisham Saeed Khattab
Director, Government Relations
Fayez Khouri
Legal Director