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Arada Developments LLC
Arada was created to build communities that enrich, engage and inspire their residents.
Arada was created to build communities that enrich, engage and inspire their residents.

Arada was created to build communities that enrich, engage and inspire their residents.

Founded in 2017 and headquartered in Dubai, Arada has already launched three popular and progressive master-planned communities in the United Arab Emirates.

We are focused on delivering beautiful homes, surrounded by world-class facilities, for a highly competitive price. We are dedicated to putting the needs of our customers first. Prioritising them allows us to always do more and do better – for buyers, partners, stakeholders, and the communities we serve.

You can download our corporate profile here.

Arada was created to build communities that enrich, engage and inspire their residents.
It is when the spaces we create connect with people that bonds are made, challenges are solved and healthier, happier lives take shape.

By nurturing and investing in these spaces – as well as our homes – we at Arada are creating a dynamic that puts people’s potential at the centre of everything we do.

We call this Connected Life.

It is when the spaces we create connect with people that bonds are made, challenges are solved and healthier, happier lives take shape.
To help us deliver Connected Life, we have three principles that guide how we look, talk, feel and behave – with all people and across all touchpoints.

We are dynamic, we care and we deliver.

To help us deliver Connected Life, we have three principles that guide how we look, talk, feel and behave – with all people and across all touchpoints.

A brief timeline of our journey so far


Laying the foundations

Arada was founded in early 2017 with intention of creating immaculately designed and fully integrated communities. The company’s initial focus has been the Emirate of Sharjah, where we launched our first project, Nasma Residences, in March. Nasma Residences went on to become Sharjah’s fastest-selling community when its first phase sold out in less than a month. In September of the same year, Arada launched Aljada, Sharjah’s largest ever project and a transformational community for the Emirate.

1,117

Number of homes in Arada’s first project, Nasma Residences

24M sqft

The size of Aljada, Sharjah’s largest ever project

70,000

Total population of Aljada, when complete

Progress and partnerships

Arada’s first full year of operations saw construction work begin at Aljada. The developer also teamed up with Zaha Hadid Architects to design Madar at Aljada, a new family entertainment space, as well as Emaar Hospitality, to build three hotels at Aljada. Strong sales also saw Arada announce the launch of East Village, the second residential phase of Aljada, as well as its plans to make the project one of the smartest cities in the region.

2,000

Number of homes in East Village

1.9M sqft

Size of Madar at Aljada

AED 1bn

Arada’s first financing deal was secured in January 2018

Delivering our first homes

2019 saw the completion of Arada’s first ever homes, as the handover of the first phase at Nasma Residences began in May. At Aljada, the company made significant progress on Madar at Aljada and the first residential phase of the project, as well as launching sales for Nest, a premium new student housing community. Arada also partnered with SABIS to launch the first school at Aljada, and also secured a second tranche of AED1 billion in financing from Mashreq Bank.

5M sqft

Size of Nasma Residences

AED 423m

Value of contract to build EastVillage at Aljada

33%

Increase in Arada’s sales in 2019, year on year

Challenges and opportunity

In early 2020, Arada was honoured to welcome HH Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to open Madar at Aljada, the first part of the megaproject to be completed and handed over. Following the lockdown period, Arada focused heavily on construction at both of its projects, and succeeded in handing over the first phase of Nasma Residences by the end of the year. At Aljada, Arada launched the Naseej District and the Vida Residences Aljada, both components of a new creative neighbourhood for Sharjah, by the end of the year.

35%

Increase in Arada’s sales in 2020, year on year

AED 1.75bn

Value of Arada’s sales in 2020

100,000

Number of visitors to Madar at Aljada a month 2021

Into the future

Arada started the year with the news that the first homes in Aljada had been completed, as part of a programme that will see hundreds of units handed over during 2021. At the end of January, Arada also launched its third community, Masaar. An upscale forested community located in Suyoh, the first homes in Masaar are scheduled to be completed in 2022. During the year, Arada also opened Nasma Central, a new lifestyle hub for the Nasma Residences community.

AED 33bn

Value of Arada’s total property portfolio

4,000

Number of homes in Masaar

50,000

Number of trees at Masaar

Our Leadership

Arada was founded by two of the Gulf’s leading businessmen: HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled Bin Alwaleed bin Talal, Chairman and Founder of KBW Investments.


HH Sheikh Sultan bin Ahmed Al Qasimi

“Our goal to become one of the region’s most dynamic master developers will be achieved by adopting a customer-first approach that adds value at every opportunity, a refusal to compromise on quality and delivering on our promises”


HH Sheikh Sultan bin Ahmed Al Qasimi
Chairman of Arada

HRH Prince Khaled bin Alwaleed bin Talal,

“We are determined to elevate perceptions of what the real estate industry is capable of by creating world-class communities that put their residents’ health, quality of life and happiness first”


HRH Prince Khaled bin Alwaleed bin Talal,
Vice Chairman of Arada

Ahmed Alkhoshaibi

“We are working constantly to exceed the expectations of everyone associated with Arada, from the people who live in and visit our communities to our own employees. By becoming a truly people-centric company, and by continuously adding value at every opportunity, we will be able to fulfil our promise to deliver exceptional experiences for everyone.”


Ahmed Alkhoshaibi
Group Chief Executive Officer

Management

Shimmy Mathew

Group Chief Financial Officer

Ahmad Oneisse

President - Sales & Sales Operations

Elie Mrad

Chief Architectural Officer

Eric Hanna

Chief Marketing Officer

Edward Attwood

Chief Communications Officer

Shrikant Kabboor

Chief Technology Officer

Sameer Kulkarni

Chief Community Officer

Melissa Bayik

Senior Creative Director

Rosa Piro

Senior Business Development Director

Saneen Sainudeen

Senior Director Contracts & Commercial

Maher Metraji

Senior Development Director

Mohamad Moussalli

Senior Development Director

Mohit Menon

Senior Director HR

Ahmed Al Jubouri

Senior Director Project Management

Ray Tinston

Director, Events

Hisham Saeed Khattab

Director, Government Relations

Fayez Khouri

Senior Legal Director

Feras Al Naimi

Director, MEP